Visionary Reports

The government square in Bonanjo Douala was abuzz with excitement from the 5-6 of February as the vibrant Women’s Fair organised by SAREFC took center stage, showcasing a splendid array of products proudly bearing the “Made in Cameroon” label. The event, was aimed not only to celebrate women entrepreneurs but also to highlight the rich potential of local craftsmanship and innovation.The fair attracted hundreds of visitors, eager to explore a diverse range of goods from handmade crafts to organic food products. More than 50 women-led businesses participated, offering a platform for local artisans to present their work and connect with potential buyers. From intricately woven textiles, hand made bags, shoes, hats, wine, fruit juice, scented candles, cosmetics, necklace from beads, Sardines, attendees were treated to a feast of creativity and talent.“This fair is a significant opportunity for us, as women business owners, to showcase our products and empower each other,” said Tangang Clarisse Madeleine owner of Queens wine and one of the exhibitors.“ We have so much to offer, and events like this help us gain visibility and support.” She added she said she uses local products like pineapple, Roselle fruit, to produce her wine, She produces both red and white wine.

Meanwhile Mathouram Marcel who produces Bio fertilizer said they usually collect household waste to produce their bio fertilizer. She said the fair has given her the opportunity to showcase her business and create new contacts. She used the opportunity to thank the organisers of the fair. She added that their products is environmentally friendly and affordable .In addition to the marketplace, the fair featured a series of workshops and panel discussions aimed at equipping women with essential business skills. Topics ranged from marketing strategies to financial management.The Women’s Fair not only showcased local products but also emphasized the importance of supporting home-grown industries in boosting the national economy. The Cameroonian government has been advocating for initiatives that empower women and promote local production as a means to ensure sustainable economic growth.“Investing in women is investing in the future of our economy,” stated governor Samuel Dieudonné IvahaDiboa “We must continue to support and promote local products to foster self-sufficiency and pride in our heritage, he also added The success of the Women’s Fair in Douala stands as a strong indication of the growing recognition and support for local talents and businesses, paving the way for further initiatives to promote “Made in Cameroon” products.

By Gina ESONG